- Base the movement around perfection. Unfortunately, that takes out just about everything. But it's a good goal.
- Start early. Most non-profits don't have the luxury of talking about their main character hundreds of years before he is born, or even when he is born or a teenager, but identifying the main characters earlier rather that later gives more time for idea development or communication.
- Appeal to common people. Appeal to people who have unmet needs. Those that don't need you, don't need you.
- Be patient. Growth may be linear, non-linear, hockey stick, declining, or a little bit of everything. If the message matters, people will share it.
In summary: Merry Christmas!